Today, Netflix Chief Product Officer Neil Hunt spoke at a briefing in San Francisco about the company’s plan to start looking to create custom cuts of its original content to optimized for mobile users.
“It’s not inconceivable that you could take a master [copy] and make a different cut for mobile,” Hunt said. To date, Netflix hasn’t been delivering different cuts for different viewing platforms, Hunt said, but “it’s something we will explore over the next few years.”
As the phone screen is growing larger with each release and mobile data is becoming more accessible, many users have turned to their mobile devices for consuming Netflix content. However, the problem with this is that many shots can appear small on the relatively small displays, and this can lead to users missing significant details. Netflix aims to minimize this notion by making mobile-specific cuts with more shots which can be easily discerned on a small screen.
Hunt revealed this information at the two-day event held at Dolby Labs and Netflix HQ. The event marked the two companies pairing up for the launch of Netflix’s new show, Iron Fist. One of the most notable aspects of the show is that it’s shot natively in HDR. HDR, short for High Dynamic Range, ensures that the range of colors displayed on the screen is a lot more dynamic and balanced. With the first phone with HDR now in the market, it’s only a matter of time before the technology becomes accessible to a higher proportion of the general public